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2024 is the year to get clear
Note: This post is part of our Special Report: Top 10 people & culture trends for 2024.
There is no such thing as complete privacy on social media. Even a post shared on a private channel can be captured and shared broadly, quickly damaging the reputation of employees and employers alike.
So, where do you draw the line between professional and personal activity on very public social media platforms, especially when it’s so easy to identify someone (and hence, their affiliation with your organization) through a quick Google search?
While many think that freedom of expression means having the right to express personal opinions on any social platform outside of work (especially on so-called private channels) employees are always expected to adhere to their employer’s values and code of conduct, as well as all overarching laws in the jurisdictions where they live.
This is especially important today, when many turn to social media to share personal opinions about major geopolitical events. Since everyone has varying points of view and comes from different backgrounds, sometimes these opinions can be hurtful or offensive to others, including the person’s colleagues, as well as their employer’s clients and community.
A survey of Canadian employers last year found that only 18% have a formal social media policy for employees.
And with social media use projected to grow, ongoing, rapid advances in AI and the increased use of deepfakes, we think 2024 will see more employers updating their policy to clarify the acceptable use of social media by their employees.
Read our next trend to watch in 2024: Trend 8: Upskilling and reskilling: It’s back to school for everyone in 2024.