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Bleisure—the trend of adding vacation time to business travel—is on the rise. Find out how you can incorporate bleisure into your workplace.
There’s nothing like sunny weather to spark a desire for more work/life balance—more opportunities to combine business with leisure.
This could be why bleisure—the trend of adding vacation time to business travel—is on the rise. In fact, according to one U.S. survey, 89% of business travellers planned to do so.
But wait, what if you don’t travel for business? Turns out, you can still enjoy bleisure without ever getting on a plane. In this blog, you’ll read about the ways bleisure is evolving, how our team member took it to the next level and some of the ways employers can bring a bit of bleisure to their workplace.
Originally coined back in 2009 when growing numbers of work travellers began adding vacation time to their business trips, it has since evolved to reflect today’s workplace and the many changes introduced since the onset of the pandemic. Flexible work options and a growing desire for social connection have spurred workers to take the boardroom to the beach for a day, work from a friend’s house for the afternoon or head out on a hike over their lunch break. It’s all about making more space for joy in our day-to-day lives.
For Crystal Boudreau, a Senior Account Executive on our team, the switch to remote work in 2020 planted a seed that would lead to a 10,000 km bleisure road trip across Canada.
After two years of pandemic-induced isolation, Crystal and her husband began dreaming of a cross-Canada journey to reconnect with friends and family living in different provinces. The more they thought about it, the more doable it seemed and before they knew it, they had a plan.
Excited to pursue this adventure, Crystal got approval from her leader and got ready to pack up the car and hit the road. Our remote-by-choice work model enabled Crystal to kick off her journey westward without missing a beat. Although she may have missed sleeping in, especially the further west she travelled. To maintain her work schedule and stay in contact with clients and colleagues back in Ontario, she had to get used to getting up much earlier, but it was well worth it for her.
This cross-country road trip helped her find more balance in her life, increased her productivity, and changed her perspective at work. On the road, she was able to see beyond her local community and explore new possibilities—including prospective new clients to add to her national portfolio. And for the first time, she also had the opportunity to meet face-to-face with existing clients based in other provinces, helping strengthen her business relationships. With adventures awaiting her after work, she found herself getting more done each day. “I knew what time I needed to wrap up to be able to fit in activities after work,” she says. “It's like they say, when your plate is full you manage to make even more things happen.”
Curious about bleisure? Crystal’s advice is to start small and keep an open mind. You don’t need to plan a cross-country road trip; instead, extend your cottage vacation by adding a working week or keep it local by making plans after work to attend a community event. Most importantly, be open to the possibilities that bleisure can offer both you and your team.
As more employees look to find balance between their work and personal lives, creating a culture that supports bleisure is one way to stand out as an employer. For example, KPMG introduced a remote work and travel program that allows employees to work up to eight weeks from anywhere in Canada, or up to four weeks from pre-approved countries abroad. While this approach isn’t feasible for every employer—or for every role, it’s still possible to look for ways to help your team find more balance.
Here are a few tips to help you get started.